Impact
Three self-initiated audits across 4 platforms: website, online menu, mobile app and staff portal. After my reviews, the live site changed to match several recommendations, including 6 of 8 hidden brands made findable.
| My Role | Sales floor lead; UX audits on my own initiative |
| Methods | Nielsen's 10 heuristics · WCAG contrast checks · task walkthroughs · cross-device review |
| Platforms | Website · online menu · iOS + Android app · staff portal |
| Timeline | Sep 2025 – Apr 2026 |
The Spark
Customers kept telling me they couldn't find products online that were right there in stock. That got me wondering what else was hiding, so I started auditing.
1. Website and Staff Portal (Sep 2025)
A heuristic evaluation against Nielsen's 10 heuristics, with WCAG contrast checks on web, tablet and mobile.
- Low-contrast banners: one measured 2.41:1, failing WCAG AA
- Footer disappears on mobile; it warps on tablet
- Bare state-selection screen: no logo, navigation or explanation
- Staff clock-in: 6 steps, with a path to 4
I closed with a priority table for leadership: 3 High, 2 Medium, each with an owner team.
2. Online Menu (Dec 2025)
A task walkthrough that retraced the customer's search.
- 8 brands missing from the Brands filter, though they had brand pages
- Sort By used checkboxes for a single choice; it should use radio buttons
- No visible scrollbar, so shoppers couldn't tell more filters existed
- A new store still said "Coming Soon" after it opened
My re-check showed 6 of 8 brands now findable, a visible scrollbar and the correct store status.
3. Mobile App (Apr 2026)
10 findings on iOS and Android, each written as Problem → Solution, grouped into three themes:
- Onboarding breaks before it begins: an age-permission loop, and a 250-point sign-up reward hidden on the wrong tab
- Missing feedback erodes trust: no pressed state on Add to Cart, which invites double orders
- Catalog inconsistencies kill conversions: filters and tags that hide items in stock
Recognition
“It’s awesome that you already got to add value to the site and app!”
VP of Operations, Jars
What I Learned
- Customers are the best testers. Jars launched its website and app without an in-house UX designer, and frustrated customers showed us exactly what was broken, from features that didn't work to online inventory that didn't match the store.
- Don't wait to be asked. Nobody asked me to audit these platforms, but showing up with clear, prioritized fixes got several of them onto the live site.
- Design is business, too. I tied every issue to customer trust and sales, then gave it a priority and a team to own it, so leadership knew exactly what to fix first.
- Next time: partner from the start. I'd agree on scope with the digital team first, so my findings feed straight into their roadmap.